| yiutfcwatch | Дата: Среда, 2014-02-26, 1:21 PM | Сообщение # 1 |
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| The signs can't identify you by name, but they're still powerful. Each billboard pairs a small camera with a flat panel monitor. A built in computer uses facial recognition software to estimate a person's age, and it's usually accurate to within a 10 year range.
ABC Bradley Blackburn reports from New York:
Remember this scene in Minority Report? As Tom Cruise's character walks through a futuristic mall, digital signs identify him and serve up tailor made advertising.
NEC's American arm says it close https://zh-tw.facebook.com/aufanyi
to bringing to https://www.facebook.com/translatorqld - 布里斯班NAATI三级翻译
the technology to the United States. It expects to begin field trials of the signs within 2 to 3 months.
It doesn't sound nearly as menacing as Report vision, and advertisers seem sure to jump on a technology that creates a niche audience in a public space.
The company acknowledges that Americans might not be completely comfortable with a billboard that can read their face. But to those with http://ozfanyi.com.au/
privacy concerns, Takeshi Yamamoto has a ready answer. "NEC Ad Measurement technology was developed to be totally anonymous," Yamamoto told ABC News. "While the technology captures data as it relates http://ozfanyi.com.au/ - 墨尔本驾照翻译
to gender and age, it does not capture or store any footage or information as it pertains to a specific individual."
A Digital Billboard That Watches You
The digital billboards are already up and running in Japan. NEC has been testing them in major shopping centers in Japan. NEC says it had many companies interested in the technology, and so far, it has worked with coffeemaker and Japanese telecom operator KDDI.
Steven Spielberg's vision of what's to come is getting a little closer. Japanese tech giant NEC has developed a billboard that can identify the age and gender of people walking by and then offer custom advertising according to their demographic.
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technology has obvious appeal to outdoor advertisers who crave information. NEC Corp. of America Vice President Takeshi Yamamoto tells ABC News, "For digital signage that relies on generating revenue by selling advertising, there has always been a need for advertising agencies to know who is watching."
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